Here is a blog post I wrote on Monday giving advice to novice authors about marketing their books.
Find it, in full, how it was intended to be viewed in the link below. Or find the main content by simply continuing on below the line.
Marketing is such an odd term. If you had told me in High School that my career path would lead to marketing, I would have been so confused and angry with myself. I always considered marketing to mean some conniving, yet still boring, business company that needed to know complicated economic/business terms and complicated math. While this may be true in some areas of marketing, it’s not even close to what basic marketing looks like in today’s digital age. I get paid to create, use, and be active all over social media! Marketing is easier than it’s ever been with all the current resources that we all have at our fingertips. This is especially true when it comes to publishing books.
Marketing your Book
So your book is all ready to be published. Now what? Well, if you want to see any sales, marketing of some form is always a must. This tends to intimidate most authors that I work with. However, marketing is not something to be afraid of. If you’re someone like me, it’s the most exciting part!
I’m happy to give out advice to any first time / independent author who asks, but there are still some secrets I like to keep to myself.
The Key Elements to Marketing a Book:
1. Get rid of any insecurities you might have about the book
Yes it may be your baby, but now it’s time to share it with the world! You’ve got to be happy and proud of what you’ve created. (And ready to talk about it a lot)
2. Ask anyone and everyone to buy the book and give it an honest review.
You can always get the book as gifts for friends and family but getting Amazon reviews are key to building visibility!
3. Get active in the community!
Create social media accounts to promote the book. Make sure those accounts follow and interact with other indie authors so that you can help promote one another.
There are a lot of great blogs, facebook groups, and other social media accounts dedicated to helping out indie authors in all sorts of genres!
4. Take any marketing/promotional opportunity that comes your way!
Listen to others who have advice as to what websites, networks, and accounts worked for them.
Seek out local bookstores that may agree to sell your book. Ask if you can set up a book selling booth at local events.
Try diverse advertising options and don’t be afraid to spend a little money here and there (it will be worth it if your book gets promoted to an audience of thousands that are fans of your genre).